It is the first question almost every founder asks us: how much does branding cost in Dubai? The honest answer is that it ranges from a few thousand dirhams for a simple logo to AED 50,000 or more for a complete identity system. This guide breaks down what drives the price, what you get at each level, and how to spend wisely so your brand pays you back.
What you are actually paying for
Branding is not just a logo. A logo is a mark. A brand is the whole system: your logo, colour palette, typography, tone of voice, photography style, packaging and the guidelines that keep it all consistent. The price reflects how much of that system you build and how much strategy goes into it.
Branding price ranges in Dubai (2026)
Logo only — AED 1,500 to 6,000
A standalone logo with a few variations and file formats. Right for a side project or a very early-stage business that just needs a mark to launch. The risk is that a logo with no system behind it falls apart the moment you build a website or print packaging.
Brand identity package — AED 8,000 to 25,000
The sweet spot for most UAE small and medium businesses. You get a logo system, colour palette, typography, basic brand guidelines and core assets like business cards and social templates. This is enough to look consistent and credible everywhere your customers meet you.
Full brand system with strategy — AED 25,000 to 60,000+
For funded startups and established companies. Includes brand strategy and positioning, naming if needed, a complete visual identity, detailed guidelines, packaging, and often the first version of your website. This is an investment in a brand that can scale.
What changes the price
- Strategy depth. Research, positioning and messaging take time and lift the price, but they make every later decision easier.
- Scope of assets. Packaging, signage, vehicle wraps and large social systems all add deliverables.
- Studio versus freelancer. A studio brings a full team across strategy, design and rollout. A freelancer can be cheaper but narrower.
- Revisions and rounds. More rounds means more time. Clear briefs keep costs down.
How to spend wisely
Do not buy a cheap logo today that you will pay to replace in a year. Equally, do not over-invest in a 60-page strategy deck if you just need to launch. Match the spend to your stage: if you are pre-revenue, get a solid identity package; if you are scaling or raising, invest in strategy. A good studio will tell you honestly which one you need.
Frequently asked questions
Is branding a one-time cost?
Mostly yes for the core identity, but brands are refreshed every few years as the business grows. Many companies also keep a studio on a small retainer for ongoing assets.
How long does branding take in Dubai?
A logo can take one to two weeks. A full identity package usually takes three to six weeks. Strategy-led brand systems can run two to three months.
Do you offer payment in stages?
Yes. We typically split projects into clear milestones so you pay as the work progresses.
Get a clear quote for your brand
Every business is different, so the best way to know your cost is a short conversation. Learn more about our branding and graphic design service, see everything we do, or talk to the studio. You can also email contact@clayitstudio.com.