Branding Packages in Dubai and the UAE

Below is exactly what sits inside each one, what it takes, and what pushes the price up or down. No quote required to read it.

One logo, drawn properly, in every format you will actually need.

You get a primary logo, a secondary lockup and a monogram, in colour, single colour and reversed. Full file set for print and screen. A one page usage sheet so nobody stretches it.

Right for a side project, a first venture, or a business that needs a mark to launch and nothing more yet. Be honest about the limit: a logo with no system behind it starts falling apart the moment you build a website or print a box. Most businesses that start here come back within a year.

Two weeks, start to files.

The package most UAE businesses actually need.

Everything in Mark, plus the system around it: a full colour palette with the values locked, typography with licensing sorted, layout and grid rules, photography and art direction, icon and pattern set, social templates, business cards and stationery, and a brand guidelines document your team and your suppliers can both work from.

This is the level where your brand looks the same in every place a customer meets it: the shopfront, the invoice, the Instagram grid, the packaging. That consistency is the thing people read as credibility.

Three to six weeks.

For funded companies and businesses with something real to protect.

Everything in Identity, plus the thinking that comes before design: research, positioning, competitor mapping, messaging and tone of voice, naming or renaming where it is needed. Then the full rollout, extended guidelines, packaging, signage, environmental and vehicle applications, and usually the first build of the website.

This is what you commission when the brand has to carry a business into its next decade rather than get it through its first year.

Two to three months.

• Al Wafaa Dates: emblem system, drawn Arabic wordmark, palette, pattern, guidelines and packaging.
• Twentis: mark, wordmark, typography, palette, guidelines and storefront.
• House of Zein: positioning, logo and colourways, identity system and guidelines, for a salon in west Amman.

See the rest of the work on the Work page.

Strategy depth. Research and positioning take time and lift the number. They also make every decision after them faster and cheaper.

How many things carry the brand. A café with a menu, a sign and a cup is a different scope to a group with six subsidiaries and a fleet.

Naming. Naming is its own project. It adds time before design starts.

Arabic. A bilingual identity is not a translation. Arabic type needs to be drawn or selected and spaced on its own terms. Budget for it properly or leave it out properly.

Rounds. A sharp brief and one decision maker keeps a project at the bottom of its band. Six stakeholders and open-ended revisions move it to the top.

A named designer who stays on your project from brief to handover, with every file handled by the founders, Ziyad Urabi and Farah Khatib. Fixed scope agreed in writing before we start. Files you own outright, in editable format, not just flattened exports. Payment in stages tied to milestones rather than one lump at signature.

1. Brief. A call and a written brief. We agree scope, price and dates before anything is drawn.
2. Direction. Two or three routes, shown as real applications rather than a logo floating on white.
3. Craft. You pick a route. We build it out.
4. Handover. Files, guidelines and a walkthrough so your team can use it without us.