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Al Wafaa Dates

A drawn Arabic wordmark, and a lattice that names the brand before the logo is read.

  • Al Wafaa Dates
  • The drawn Arabic wordmark.
  • The repeat pattern, built from one module.
  • Harvest in the Jordan Valley.
  • The emblem and wordmark on navy.
Client
Al Wafaa
Studio
Clayit, Dubai and Amman
Scope
Identity, packaging, arabic type, retail
Grower
Jordan Valley Medjool
Pieces made
Eleven, from the emblem to retail signage

An identity for a Jordan Valley Medjool grower, built around an emblem the client already owned: a lattice module that reads as a date and as a repeating unit at the same time.

The emblem’s geometry was the client’s own, and the guidelines tell where it comes from. Clayit drew the Arabic wordmark and built the system around the emblem.

What we made

  • Emblem system
  • Drawn Arabic wordmark
  • Palette
  • Repeat pattern
  • Guidelines
  • Stand up pouches
  • Presentation boxes
  • Tins
  • Gift bags
  • Wrapped cartons
  • Retail signage

Work

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  • Al Wafaa Dates
  • The drawn Arabic wordmark.
    The drawn Arabic wordmark.
  • The repeat pattern, built from one module.
    The repeat pattern, built from one module.
  • Harvest in the Jordan Valley.
    Harvest in the Jordan Valley.
  • The emblem and wordmark on navy.
    The emblem and wordmark on navy.
  • Lockups.
    Lockups.
  • The palette.
    The palette.
  • One module.
    One module.
  • Drawn, not typeset.
    Drawn, not typeset.
  • Where the emblem and the wordmark come from.
    Where the emblem and the wordmark come from.
  • Four colours.
    Four colours.
  • The pattern at full repeat.
    The pattern at full repeat.
  • The system applied.
    The system applied. Render.
  • The system applied.
    The system applied. Render.
  • Presentation box.
    Presentation box. Render.
  • Tins.
    Tins. Render.