Brand and packaging
Identity, guidelines, packaging and the system that holds them together. Usually starting from a mark, sometimes from one the client already owns, and drawn in Arabic and English where the brand lives in both.
A small studio for work that has to hold up in a room.
Clayit works from Dubai and Amman on brand, event, editorial and web work, for clients anywhere. Most of what we make gets printed, mounted, handed out or walked past, which tends to settle arguments about whether a design is finished.
Four kinds of work. Al Wafaa Dates, Masaood 2.0, the Al Masaood Magazine and Leaders Production.
What we make.
Websites
Sites drawn and built by the same hands, on the platform the client already runs: Shopify, Wix Studio, WordPress, Webflow, Squarespace or custom code, on a domain and an account the client owns.
Shopify and e-commerce
Shopify stores designed and built to sell, from theme to launch. Product photography, layouts drawn for the phone first and e-commerce SEO come from the same team.
SEO and AI search
Keyword research, on-page work, schema and local SEO, for Google, Bing and AI search. Structured data tells search engines and AI assistants what the business is, where it works and what it offers.
Social media management
The monthly plan, the posts and reels, the ads and the replies, from one studio. Ads run on Meta, Snapchat and TikTok, and every month ends with a report.
Content and photography
Photography, video, reels and designed posts, made to run on social and in campaigns. Shot by our own team, or by partner photographers and videographers we direct.
Events
One key visual made to survive a dozen sizes, then everything the room needs: signage, invitations, agendas, media walls, table flags, film.
Editorial and print
Long form print that has to be read rather than looked at, including bilingual layouts where neither language is the translation.
Gifts
Corporate, occasion and customized gifts, sourced and finished with your mark. We source each piece from specialist makers, then customize it, box it and deliver it from Dubai and Amman.
The list is short on purpose.
Every name here has a case on this site, shown from the original working files.
- Al Masaood An event identity, a bilingual magazine, a sustainability campaign, National Day and a Ramadan iftar
- Al Wafaa Dates Identity, drawn Arabic wordmark, pattern and packaging
- Leaders Production Website, design and build
- Twentis Identity, guidelines and digital
Three habits, applied to everything.
Find the one decision
Most briefs contain a single choice that settles everything after it. A colour, a module, a horizon. We look for that before drawing anything, because the rest is consequence.
Build it at the hardest size
A key visual is made at the size that will break it first, usually a name tag or a favicon, and then scaled up. Work built the other way around never survives the room.
Prove it before it ships
Printed, mounted, held at arm’s length, or measured in a browser. Anything that cannot be checked is an opinion, and opinions are not deliverables.