Al Masaood
Masaood 2.0
About
An internal event identity for Al Masaood, built on one key visual: the group monogram standing in still water at first light, with the city behind it and the light coming through.
Context
A single image had to work at a dozen sizes and never lose its horizon. It runs full width across the stage screen, it crops down to a table flag, it holds on a name tag, and it survives being blown up to the width of a media wall. The chevrons flanking the monogram do the wayfinding on their own, so the directional signage needed no extra language added to it. Around that sit the printed pieces, invitation, agenda, name tags, table flags and outdoor banners, all carrying the same gradient from deep blue up into sunrise. The vision, mission and values panels take the same horizon and change only what stands in it: a rower, a group looking out, a road running to the light. The animated cut of the key visual opens the room.
