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Go Green

Think. Act. Save. A policy document in three words, and three posters that need no paragraph.

  • Go Green
  • Say no to plastic: jellyfish, made of waste.
  • Say no to plastic: the turtle.
  • Say no to plastic: the fishbone.
  • Think. Act. Save. The key visual.
Client
Al Masaood
Studio
Clayit, Dubai and Amman
Scope
Campaign, identity, print, environmental
Line
Think. Act. Save.
Poster series
Three animals, each made of waste

An internal sustainability campaign for Al Masaood, built on a single mark: the group letter drawn out of marine life and carried on a wave. The line beneath it, Think. Act. Save., does the work of a policy document in three words.

The campaign had to live in an office before it lived anywhere else. Three posters carry the argument without a paragraph of explanation.

What we made

  • Campaign mark
  • Six posters
  • Office screens
  • Recycling bins
  • Tote bags
  • Reusable bottles
  • Welcome gifts
  • Stationery
  • Brass stamp
  • Wall applications

Work

Keep going with the next project.

  • Go Green
  • Say no to plastic: jellyfish, made of waste.
    Say no to plastic: jellyfish, made of waste.
  • Say no to plastic: the turtle.
    Say no to plastic: the turtle.
  • Say no to plastic: the fishbone.
    Say no to plastic: the fishbone.
  • Think. Act. Save. The key visual.
    Think. Act. Save. The key visual.
  • Did you know, one.
    Did you know, one.
  • Did you know, two.
    Did you know, two.
  • Did you know, three.
    Did you know, three.
  • The bottle carton, flat.
    The bottle carton, flat.
  • The posters in a corridor.
    The posters in a corridor. Render.
  • The brass stamp.
    The brass stamp. Render.
  • Reusable bottle.
    Reusable bottle. Render.
  • Recycling bins.
    Recycling bins. Render.
  • Tote bag.
    Tote bag. Render.