House of Zein
A salon identity built around the chair a mother shares with her daughter.
House of Zein is a ladies' beauty salon in west Amman, opened in May 2026 for nails, hair, makeup and lashes. We made its identity and its Instagram, and wrote what its team says at the front desk.
Zein and Amin came to us before the salon had a single guideline: a pink they liked, and a clear picture of who they wanted in the chairs. Every salon in Amman was a competitor, so the work had to answer one question first. Why this one? Plenty of salons are quiet and clean. Very few are built for two generations at once, so the mother and daughter seat became the centre of the positioning, the campaign plan and the voice.
We designed the mark: a script "House of" over a high-contrast serif "Zein", with "Beauty Salon" set small beneath it. It has three fixed colourways, ink on cream first, then rose on blush and taupe on greige, and it is always placed exactly as drawn.
For Instagram we planned the first thirty days and set the service carousels in the house palette, around the salon's own pictures of its rooms.
Every photograph on this page is the salon's own. The nails and the colour work come from its Instagram, and the rooms sit inside the carousel slides we made.
www.instagram.com/house_of.zein
One loop of the work: the mark, two carousel slides and the gift cards.
Words for the front desk.
A handbook of short, warm answers to the 49 questions a new salon hears most, so every member of the team sounds like the same house.
What we made
- Positioning
- Logo and colourways
- Identity system and guidelines
- Instagram strategy and a thirty-day calendar
- Service carousels and posts
- Gift cards
- Client care handbook
- Founder-story reel scripts
Work
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